Raouf Shabayek Profile picture
Raouf Shabayek
Marketing & Communications Specialist | Editor | Blogger | Published Author



I write clear, simple and easy-to-understand marketing copy for mailshots, newsletters, direct mail, press releases, online marketing, speeches, social media posts, announcements, print ads, SEO web copy, landing pages with strong clear call to action, etc.

I rely on Keeping It Simple Stupid, making the Call To Action very obvious and simple, restricting the message to one goal only, repeating the CTA, using photos solidifying the CTA, creating the sense of urgency, the too good to miss offer, the need for a second cup.

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